Post by account_disabled on Jan 22, 2024 4:09:26 GMT
People often make a thoughtless connection between gaming and youth by considering only shooters and action games, but the spectrum is much broader. One of the most famous video games in the world is the infamous Solitaire, aimed at older audiences. Furthermore, games with an arcade focus, like those found on mobile phones, tend to attract the attention of different audiences, outside the stereotype of the “nerd” and young person. The truth is that advergames work for any brand or campaign. The Arkadium and Blockdot studios, specialized in advergames, have already made games for large companies in the fields of cinema and aviation, as well as interactive products for pharmaceutical and hygiene companies.
The key is to be smart about integrating the brand into the game, making the brand's values experienced through its mechanics. For example, if you are running a campaign for an ice cream brand, an ice scenario Middle East Mobile Number List where power-ups (collectible items that grant bonuses to the player) are the products promoted by the brand could make a lot of sense. How to make good use of digital games in advertising? Subtlety is the central concept of advergaming . The game doesn't need to flash the brand's message fervently in the player's face. On the contrary, the flow of the game cannot be disturbed by advertisements and the brand cannot be a visual or audible obstacle.
Players experience games through sight, sound and touch, and the more fun and fluid this experience is, the better the brand perception. Here are some tips: Find a balance between gaming and advertising . The game cannot simply be an advertisement, but must have a marketing component embedded in the gameplay; Learn how to make your game go viral . It allows people to put it on third-party sites and gives the user the tools to do so. If it's a computer or console game, make the game part of a larger campaign or distribute copies to specialized review sites; put scoring systems and create a deeper experience . Competition between players for the best score can help your game take off; Find a way to reuse the games .