Post by account_disabled on Feb 20, 2024 4:09:18 GMT
As Zeo Agency, we create our sector reports, which are already among our 2020 plans and have become an important priority for us with the changes experienced all over the world due to the Coronavirus (COVID-19) epidemic, on a quarterly basis and share them with you. With detailed analyzes we made using digital marketing data tools; We aim to clearly understand the period we are going through, make sense of the potential, and create a useful resource for all industry stakeholders by obtaining insights. We examined a total of 15 sectors in the Q1 period .
When comparing the first quarters of 2019 and 2020; We aimed Greece Phone Number to make user-based movements in the market legible by addressing the changes in website traffic volumes, keyword searches and brand visibility. Along with the main reflections of the COVID-19 impact, we shared information about the distribution of increasing interest in the sector and the strategies adopted by brands during this period. Our Q2 reports have started to meet you these days. While the pandemic process affects all our short- or long-term decisions; We prioritized the Tourism and Transportation sector, which was very sharply affected by the quarantine and subsequent normalization periods, to be examined in the second quarter.
In the report; We examine the Tourism and Transportation sector in 3 categories: Hotel/Accommodation, Transportation and Travel Content, and again by making a 2019/2020 comparison. While we share our findings with you in the report, along with the comparisons we made on a yearly basis, we wanted to deepen the inferences we can make by comparing the 1st and 2nd quarters of 2020 among themselves. In the infographic where we compare the 2020 Q1/Q2 periods with the data we pulled from our reports; There is data on the total visitor volume to websites in the sector, desktop and mobile usage rates, organic and paid traffic changes, search volumes of keywords and the most searched words as reflections of changing consumer behavior.
When comparing the first quarters of 2019 and 2020; We aimed Greece Phone Number to make user-based movements in the market legible by addressing the changes in website traffic volumes, keyword searches and brand visibility. Along with the main reflections of the COVID-19 impact, we shared information about the distribution of increasing interest in the sector and the strategies adopted by brands during this period. Our Q2 reports have started to meet you these days. While the pandemic process affects all our short- or long-term decisions; We prioritized the Tourism and Transportation sector, which was very sharply affected by the quarantine and subsequent normalization periods, to be examined in the second quarter.
In the report; We examine the Tourism and Transportation sector in 3 categories: Hotel/Accommodation, Transportation and Travel Content, and again by making a 2019/2020 comparison. While we share our findings with you in the report, along with the comparisons we made on a yearly basis, we wanted to deepen the inferences we can make by comparing the 1st and 2nd quarters of 2020 among themselves. In the infographic where we compare the 2020 Q1/Q2 periods with the data we pulled from our reports; There is data on the total visitor volume to websites in the sector, desktop and mobile usage rates, organic and paid traffic changes, search volumes of keywords and the most searched words as reflections of changing consumer behavior.