Post by account_disabled on Mar 7, 2024 8:23:57 GMT
People at a table during a meeting explaining how to do storytelling in the company How to do corporate storytelling So how do you do corporate storytelling ? At the basis of a corporate storytelling project, a strategy is necessary that precisely defines what to communicate , rationally and according to criteria of verisimilitude and coherence, considering what context and historical-cultural period we find ourselves in, with what contents, media tools and channels to distribute this story and which targets are addressed since the consumer is not the only recipient of a company narrative. Let's analyze in detail some steps necessary to carry out correct and effective corporate storytelling . Identify a story to tell How to identify a story to tell for corporate storytelling?
Specifically, it is not a question of inventing a Greece Telegram Number Data story from scratch, but rather telling in the form of a story the elements and components that already exist and are constitutive of the company . These are selected and harmonized to build a story. To do this it is necessary, of course, to have a clear understanding of the basic characteristics of the brand, its Brand Identity , the nuclear components of the brand and the Corporate Identity, for a coherent and credible corporate storytelling that is not in contradiction with the actions of the brand in its ordinary activity.
The corporate narrative may not directly touch the brand or the products and services offered, and focus on emotions, experiences, needs and images constitutive or associated with the brand identity and which the Brand wants to support with a view to corporate social responsibility, as does in personal storytelling . What is important is to maintain consistency with the core corporate identity and not lead to ethical washing of any kind. Here are some examples of what to communicate with corporate storytelling: the why and the purpose , therefore the reason for existence of a Brand as claimed by Simon Sinek in which he explains his golden circle model and at the center of which there is the why, or, according to Sinek, the reason why some organizations and some leaders are capable of inspiring while others are not.
Specifically, it is not a question of inventing a Greece Telegram Number Data story from scratch, but rather telling in the form of a story the elements and components that already exist and are constitutive of the company . These are selected and harmonized to build a story. To do this it is necessary, of course, to have a clear understanding of the basic characteristics of the brand, its Brand Identity , the nuclear components of the brand and the Corporate Identity, for a coherent and credible corporate storytelling that is not in contradiction with the actions of the brand in its ordinary activity.
The corporate narrative may not directly touch the brand or the products and services offered, and focus on emotions, experiences, needs and images constitutive or associated with the brand identity and which the Brand wants to support with a view to corporate social responsibility, as does in personal storytelling . What is important is to maintain consistency with the core corporate identity and not lead to ethical washing of any kind. Here are some examples of what to communicate with corporate storytelling: the why and the purpose , therefore the reason for existence of a Brand as claimed by Simon Sinek in which he explains his golden circle model and at the center of which there is the why, or, according to Sinek, the reason why some organizations and some leaders are capable of inspiring while others are not.