Post by monower04 on Nov 30, 2023 6:32:33 GMT
On the contrary, they have existed since the media began to become truly massive, first with the written press, and then with radio and television. Influencers are opinion leaders . Before, they were famous people, athletes or political and cultural personalities, who when talking about a brand or a product in the media impacted the purchasing decision of their followers.
But with the advent of the Internet and the explosion of 2.0 networks, this potential to influence consumers expanded to a new sector of the population: that of social influencers, or people who have managed to build their own audience America Cell Phone Number List through networks. social networks such as Instagram, Twitter, Linkedin or YouTube, to name the most chosen. The people who make up their audience closely follow the information shared by the influencer, and are also sensitive to their opinions. And that's where marketing comes in .
Influencer marketing works by establishing relationships between brands and influencers who share a common audience. Its goal is to amplify a brand's reach and influence the consumer habits of its audience. But how are these relationships established? In influencer marketing, a company's marketing actions are aimed directly at people who are identified as influencers.
But with the advent of the Internet and the explosion of 2.0 networks, this potential to influence consumers expanded to a new sector of the population: that of social influencers, or people who have managed to build their own audience America Cell Phone Number List through networks. social networks such as Instagram, Twitter, Linkedin or YouTube, to name the most chosen. The people who make up their audience closely follow the information shared by the influencer, and are also sensitive to their opinions. And that's where marketing comes in .
Influencer marketing works by establishing relationships between brands and influencers who share a common audience. Its goal is to amplify a brand's reach and influence the consumer habits of its audience. But how are these relationships established? In influencer marketing, a company's marketing actions are aimed directly at people who are identified as influencers.