|
Post by account_disabled on Dec 11, 2023 4:18:27 GMT
At the same time, these features tend to be longer (vertical) than typical organic results. Therefore, in many cases, a page with 1 traditional organic result will be shorter than a page with multiple rich features. Overall, what's the worst-case scenario? Let’s dig into the seven results on page one to see the worst-case organic ranking of all in the study, the organic ranking for Pixel Congratulations, you’ve finally finished scrolling. There are seven traditional organic positions (including one with a link to the FAQ), plus C Level Contact List an incredible seven rich features and a full seven ads (three of which are below the final results). Please note that this page shows an older ad and organic design that is still being tested, so position is measured above the link. How important is advertising? Since our 2018 study (at the beginning of the year), ads on desktops and increased the maximum number of top-left ads from 1 to 2. One notable point about ads is that they have primacy over both organic results and features. So, how does this impact organic positioning? This is a breakdown. Not surprisingly, the mean and median increase with the number of ads. On average, the more ads there are, the lower the organic ranking. So why does the maximum position decrease as the number of ads increases? This is because functionality is closely tied to search intent, and results with more ads tend to be more commercial.
|
|